• by Fern Siegel , December 12, 2024

Grey has added to its creative leadership.

Gabriel Schmitt, global chief creative officer, has hired Emma Tonetti as global head of creative management, reporting to Schmitt.

Tonetti, formerly global operations director at Joan, has also held posts at agencies that include Droga5, FCB New York and Anomaly. Over the course of her career, she has managed global accounts for brands such as eBay, Johnnie Walker, Budweiser, Amazon, Carhartt, and Chase Bank. 

The appointment has come full circle for Tonetti, who began her ad career at Grey NY as a junior project manager. 

Schmitt said: "Having her back is great, and it also shows how committed we are to having the best creative talent and a smooth-running operation. Emma's leadership will be key to pushing our creative vision forward globally." 

The agency's client work has included Procter & Gamble, Volvo, Haleon, Kellanova, Applebee’s and the Coca-Cola Company.