• by Fern Siegel , May 15, 2026

Stereo Creative has appointed Casey Savio Samuels to a new role: head of strategy in North America.

Before this, she was SVP, strategy at Monks. Earlier, she held senior strategy roles at R/GA, Phenomenon, Beats by Dre and Translation, helping brands secure a cultural imprint. 

Samuels reports to co-founder Oli Bealby. 

Her charge is to scale the agency’s creative product across the region, focusing on integrated strategy. 

“Joining the growing Stereo team will help shape how strategy can drive both creative excellence and real business impact,” said Samuels. “As the team continues to grow, the priority is to bring greater strategic depth, rigor and proof to the work and business.”

Bealby, based in San Francisco, added her appointment is critical to growth in the region and will “unlock new capabilities for our clients. 

The agency has offices in London, San Francisco and Austin. Its creative includes Bumble, Boku, Nike and San Francisco 49ers.

(Photo: Oli Bealby, Casey Savio Samuels and Arthur Perez)