It began as a one-day billboard
takeover in Times Square last week. But Archive's campaign has since morphed into a social-influencer campaign.
The AI-first, influencer-marketing platform tracks social campaigns for brands
such as Amazon, Allbirds and Meta. The recent OOH activation grabbed high-profile New York City billboards and measured brand campaigns in in real-time with its own live stats. The focus was the launch of Archive’s new Campaign Dashboard feature.
One mobile billboard, strategically positioned under Spotify’s billboard in
Times Square, delivered this message: “Congrats @spotify, Wrapped is out! Let’s track it on social — live.
Now, the creative, done in-house, along with creative
consultant Daniel Barak, has moved to Instagram and TikTok.
“At Archive, we’re redefining what it means
to be a SaaS company,” said Archive’s CEO Paul Benigeri. “We are inspired by the brands and influencers that we work with. Their creativity and boldness push us to think bigger, act
faster and embrace unconventional ideas.”
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