• by Ray Schultz , Columnist, December 20, 2024

Marketers are constantly being advised to design their emails for mobile phones. 

This has a certain urgency to it. American consumers now check their phones 205 times a day, up from 144 times in 2023, according to Cell Phone Usage Stats, a study by Reviews.org.

So they are in a position to see marketers' emails and notifications. 

Of course, doctors and sociologists may debate whether this is good for anyone. 

Of the consumers polled in this study, 80.60% said they check their phones within 10 minutes of waking up, while 51.30 sleep with their phones at night. Indeed, 43.2% feel they are addicted to their phones. 

Moreover, 65.70% use their phone while in the bathroom, while 38.10% look at them while on a date, 38.10% check them at work and 27% check them when driving.

Marketers are competing with many other stimuli. And phone addicts may resent being hit with commercial messages, even from trusted companies. 

There are no stats offered in this report on how desktops compare.

Phone usage does vary with generation, at least by the number of hours spent on daily screen time:

• Generation Z — 6 hours, 18 minutes 
• Millennials — 6 hours, 2 minutes 
• Generation X — 4 hours, 54 minutes
• Boomer — 3 hours, 18 minutes 
• Silent Generation — 1 hour, 16 minutes 

Reviews.org surveyed 1,000 Americans for this study.