Interpublic Group media agency Initiative has been awarded global media planning and buying duties for Volvo after a review that began earlier this year, the company has confirmed. 

The incumbent was WPP’s Mindshare, which held the account in various markets since first winning the UK business in 1999 and the US in 2014.

The company spends an estimated $500 million on measured media according to COMvergence. 

A Volvo spokesman issued a statement: 

"We regularly evaluate our agency model and operations to ensure we are equipped with the right technologies, agility, and efficiency. We have appointed Initiative, powered by IPG, to lead our media strategy, planning and buying, in all regions with the exception of China."