• by Fern Siegel , January 6, 2025

Supernatural AI has named Bob Winter as Chief Creative Officer.

Previously, Winter worked as executive creative director of Leo Burnett Chicago, executive creative director for Crispin Porter + Bogusky and CCO of Leo Burnett, Detroit.

He is best known for being the creator of Bud Light's "Real Men of Genius" campaign at DDB, which is still running. His has won multiple Cannes Grand Prix awards and a Grand Clio.

“The future of advertising is providing strategic and creative value with far greater efficiency, and Bob brings a career of incredible creativity to our business,” said John Elder, CEO at Supernatural AI.

The agency's client work includes U.S. Bank, Zipcar and new partnerships with YouGov, the 4As and British marketing agency Core London.

In tandem with Winter’s appointment, Supernatural AI and Whitehouse Post have established an alliance partnership. This will allow Winter to continue to work closely with the team at Whitehouse Post and its network of brands, while serving as CCO at Supernatural AI.

Winter will be based in Chicago.