• by Fern Siegel , January 14, 2025

Two-time Super Bowl champions Eli and Peyton Manning are known for their friendly rivalries. And it's on again in the "The Dream," the first spot in the "Kick of Destiny 3" campaign.

The FanDuel creative, by Wieden+Kennedy, rolls out TV and digital spots as the Mannings prep for the live competition on Super Bowl Sunday. The work focuses on Eli's dream to be an NFL kicker. But once Peyton learns this, he wants in on the action.

The live kicking competition kicks off at 3 p.m. ET during the Fox Super Bowl Pregame Show. Each Manning attempts a 25-yard field goal until one wins. Two additional "Destiny" TV spots air during the game.

But FanDuel has a back-up plan, since the brothers were quarterbacks and not professional kickers. If a tiebreaker is needed after three rounds, the kicker closest to the center target on the net in the last round will be declared the winner.

FanDuel is encouraging customers to make a free pick on which Manning will win, via the FanDuel Sportsbook app. Those who pick correctly win an equal share of the $10 million in Bonus Bets.

“The Kick of Destiny is becoming a great Super Bowl Sunday tradition, and I’m feeling really good about my chances to get the win,” said Eli Manning. “Eli and I have always been competitive, and this is going to be a fun way to challenge each other in a completely different way,” added Peyton Manning.

Fans can track the Mannings' “Kick of Destiny 3” rivalry by following @FanDuel and @FDSportsbook on X, Instagram and TikTok. FanDuel customers can make their free pick in the Sportsbook app ahead of the Super Bowl. Info: www.FanDuel.com/kickofdestiny. 

A North American online gaming company, FanDuel is an official sports betting partner of the NFL.