• by Fern Siegel , January 16, 2025

72andSunny Europe has selected Fergus Waddell, former head of growth at Saatchi & Saatchi, as its new head of growth.

Waddell was key to several past Saatchi wins, including John Lewis and Waitrose, Subway and Ovo.

Now, he is charged with driving 72andSunny’s growth in Europe from Amsterdam. He will work closely with Simone Moessinger, executive creative director, Armando Potter, head of strategy, and Gaia Rossetti, head of brand.

Chris Kay, international president at 72andSunny, called Waddell "a new breed of global growth leader who helps to importantly shape the growth of both the commercial and cultural heart of a creative company. He is the perfect mix of creative entrepreneur, street-smart strategist, and humble collaborative partner."

72andSunny is a global marketing agency with offices in Amsterdam, Los Angeles, New York and Sydney. Its client roster includes Tik Tok, Zurich, e.l.f., Google, Indeed and Coca-Cola.

"72andSunny is such an incredible brand, with a deep creative pedigree and inspiring potential for further impact and growth in Europe. I'm super excited to be part of the crew," added Waddell.