Suja Life has named BarkleyOKRP as its lead creative agency of record, following a competitive review.
The assignment is a first for the brand.
The agency will launch its first work in the second quarter.
Suja Life produces organic and cold-pressed juices and shots with a growing portfolio of brands, including Suja Organic, Vive Organic and Slice, which will be reintroduced this year.
“It's rare to find a client who offers you the opportunity to launch an entire category, support a wildly growing brand and help bring brand new products to the market. This relationship is the holy grail,” said Katy Hornaday, Chief Creative Officer at BarkleyOKRP.
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