Horseplay: Budweiser's Super Bowl Twist

Budweiser Super Bowl's teaser showcases its famed horses — and promises... something.

While Anheuser-Busch says it is the biggest advertiser in the Super Bowl this year, it's keeping mum on spots, save for the occasional teaser.

The brand just released its first Super Bowl teaser, which confirms the Clydesdales are back, with a twist: They brought a foal.

The 15-second promo, available on YouTube and social, opens with them ready to leave the brewery, then pairs to a small pair of ears. The only copy: “Coming Super Bowl LIX.”

FCB New York produced the creative, directed by Emmy-winning Henry Alex Rubin. Budweiser's longtime tagline is also back: “This Bud’s For You.”

The Budweiser Clydesdales are located at the Anheuser-Busch breweries in St. Louis, Missouri, and open for public viewing.

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