Seven-year-old Verb has moved from an
experiential, referrals-only agency to a full-service vibes-first brand-experience agency. It can produce a range of client options: creative platforms to integrated campaigns.
Verb’s new identity begins today and includes an updated website, LinkedIn and Instagram pages.
The rebrand visually signifies a bigger shift for the overall business.
“While we’re no longer by referral only, we’re still for visionaries only,” said co-founder Shannon Jones. “Verb has thrived through referrals, but this rebrand marks a turning point — an opportunity to proactively connect with brands that share our bold vision.”
The new identity and design system brings Verb’s mission alive via motion, 3D design, iconography and expanded colors. It's kept the signature Verb green (now known as “Been Brat”) at its core.
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The agency also finalized a partnership with chef-crafted meal-delivery service CookUnity. A new experience is set to launch in February. Previous client work includes Amazon, NBA, Nielsen, Lyft and Max.
Co-founder Yadira Harrison added: “It's way past time we step into the spotlight. We're done with the lowercase vibes, the 'secret sauce' and the subtle winks. We're claiming our work, our impact and our brand.”
Verb is based in New York and Los Angeles.