• by Fern Siegel , January 30, 2025

Vestiaire Collective, a platform for pre-loved luxury fashion, is launching its latest global marketing campaign. The brand, founded in 2009, partnered with agency Accompany Creative, which produced its 2024 campaign.

In the U.S., the three spots run on social media and connected TV. They are "Buy/Sell," "Trust" and "Pron."

The new work introduces a Chief Authentication Officer, who emphasizes Vestiaire Collective’s commitment to ensure most luxury items are verified and genuine.

The 2025 campaign also includes a focus on Vestiaire Collective’s interactive features, such as a buyer's ability to make offers and ask questions directly to sellers.

"The brand’s French heritage, best-in-class authentication and global community provide such a compelling luxury proposition for consumers, reminding them of the sustainability benefits on top of that really makes it a win-win for purpose-led fashionistas," said Jason Keehn, Accompany Creative's founder.

The U.S. market now accounts for 20% of the brand's GMV (General Merchandise Value).

Accompany Creative’s client portfolio includes Nespresso, Nature’s Bounty, Neiman Marcus and 1 Hotels.