• by Danielle Oster , January 28, 2025

:

On the heels of Pepsi’s Wild Cherry & Cream launch, Coca-Cola is introducing a new flavor of its own.

In a statement, Coca-Cola described the new Coca-Cola Orange Cream as “Coca-Cola infused with refreshing orange and smooth, creamy vanilla flavors.”

Coca-Cola focused on the Orange Cream flavor due to its long history dating back over a century, and resurgent interest in the flavor over the course of the past decade -- citing Google Trends data.

Coca-Cola Orange Cream and Coca-Cola Zero Sugar Orange Cream will be available in most national retail locations in the U.S. and Canada, and online via Coca-Cola’s website, beginning Feb. 10. For launch, the new flavor will be available in 12-packs of 12-oune cans, and 20-ounce bottles, as well as ten-packs of 7.5-ounce mini cans for the version of Coca-Cola Orange Cream with full sugar.

Packaging design for the new product finds a middle ground between leaning into the recognizability of Coca-Cola’s flagship cola offering and flagging the product as something new. According to a statement from the brand, the packaging was designed in a way that “maintains the classic Coke Trademark red,” along with the brand logo sitting “toward the top half of the packaging,” supplemented with “citrus-inspired colors overlayed onto the classic red” to represent “the multidimensional burst of flavors that make up Coca-Cola Orange Cream.”

Coca-Cola will support the launch with a “robust 360 marketing campaign” across a number of activations, a brand representative told Marketing Daily .

Unlike Pepsi’s Wild Cherry & Cream launch, Coca-Cola’s newest flavor is not a “permanent” addition to its flavor roster, "but is planned to be in-market until Q1 2026,” a brand representative said. “This timing allows flexibility to evolve our flavor portfolio as needed, based on ever-changing market trends and consumer preferences. However, this is subject to change.”

The Coca-Cola Orange Cream launch follows Coca-Cola’s decision last September to discontinue its Coca-Cola Spiced flavor some seven months after announcing it as a “permanent” flavor.