• by Colin Kirkland , January 31, 2025

YouTube is putting Super Bowl ad campaigns front and center ahead of this year’s Big Game. The Google-owned social video platform's latest “AdBlitz” hub allows advertisers to showcase and tease their biggest ads of the year to curious viewers via categorized in-app playlists.

Super Bowl LIX, which airs on February 9, marks the 19th year of YouTube’s AdBlitz activation, highlighting what creative decisions major brands are making to capture the attention of the 100 million-plus people expected to watch the Big Game, but also a new generation of social media users.

Last year, YouTube reported that “88% of adults ages 18 to 49 saw a 2023 Super Bowl ad on YouTube, compared to 68% who watched on linear TV.”

Similar to a video-streaming service like Netflix, YouTube has organized AdBlitz ads by genre, such as “Comedy Ads,” “Informative Ads,” “Dramatic Ads,” “Sentimental Ads,” “Action-Packed Ads,” “Inspirational Ads,” and “Teaser Ads,” which aim to stoke interest with the first few seconds of a game-day ad.

The AdBlitz hub is also jam-packed with promotions from brands like Hellman’s, Jim Beam, Rosetta Stone, Old Spice, Instacart, Michelob Ultra, Kleenex, FanDuel, Mountain Dew, eBay, Hims & Hers, Uber Eats and more.

In game-day fashion, celebrities are all over these featured ads. In the hub, users can see appearances by stars like Eugene Levy, Catherine O’Hara, Willem DaFoe, Peyton and Eli Manning, David Beckham, Jamie Foxx and more.

Marketers may also find the YouTube hub helpful in gleaning ideas for their own creative strategies based on what is considered advertising's biggest night.