• by Tanya Gazdik , Yesterday

Paris Hilton saying "That's hot" became ubiquitous on her reality show "The Simple Life."

Now, she’s back with a witty twist of the catchphrase in a social media campaign for Frank’s RedHot tied to the Super Bowl. 

"It's a very fun partnership, and I love the new tagline, 'That's red hot,’” the pop culture icon told USA Today. “I think it's so cute, and people are really going to love and enjoy eating their food with Frank's RedHot."

The deal between Hilton and the condiment company was hatched in collaboration with Hilton’s media company, 11:11 Media.

“The partnership sees Paris cooking up game day recipes, and encouraging fans to show how they heat up their Big Game foods with Frank’s,” according to Just Jared.

Hilton challenges fans in a video running ahead of the Super Bowl to put Frank’s RedHot on their favorite foods for a chance to win one of 59 $1,000 cash prizes, enough to get a lifetime supply of Frank’s.

“Paris, no stranger to the kitchen from her ‘Cooking With Paris’ days, is bringing her signature glam to game day with iconic Frank’s RedHot recipes like Buffalo Chicken Dip and Buffalo Wings,” according to KDAF. “Plus, she’s giving her famous ‘That’s Hot’ catchphrase a spicy twist for a rousing game day experience.”

Fans can follow @FranksRedHot and @ParisHilton on social media for the hot sauce action leading up to and during the game.