• by Fern Siegel , February 6, 2025

Coffee mate Cold Foam Creamer is letting a taste sensation dominate its first Super Bowl spot.

"Foam Diva," created by Wieden + Kennedy New York, shows a man and his friend watching the big game. Set to the music of country star Shania Twain, the ad illustrates what happens when the full experience of Cold Foam Creamer hits the tongue. Suddenly, it becomes a dancing pop star, while singing: "Give me cold foam!"

The commercial builds on the brand's most recent platform "For The Love of Coffee," which effectively puts a party in your month.

Owned by Nestle, Cold Foam Creamer flavors includes Italian Sweet Crème, Nestlé Toll House Brown Butter Chocolate Chip Cookie and French Vanilla.