• by Fern Siegel , February 12, 2025

Oreo Puffs cereal insists "Waking Up Is Better With Oreo."

The tagline is part of the current TV-digital campaign, running on Meta, TikTok, select broadcast cable TV and connected TV.

The “Awaken the Senses” spot suggests it's easier to get out of bed if Oreo Puffs is your breakfast. The “Clocks Forward” spot will follow later this year, showcasing a family eagerly running to the kitchen for the cereal.

The Fast Horse agency produced the creative. Ovative Group is handling media.

Post Consumer Brands owns Oreo Puffs cereal, which is made with Oreo cookie wafers and marshmallow pieces.