• by Tanya Gazdik , February 12, 2025

Chew toy maker Nylabone is celebrating its 70th birthday with a year-long campaign dedicated to helping dogs find and stay in loving homes. 

As part of the celebration, Nylabone, is partnering with Best Friends Animal Society to support pet adoptions by providing chew toys that promote healthy chewing habits, reduce anxiety, and increase a dog’s chances of being adopted.

The yearlong Chews For Good program, which kicks off Feb. 14, will provide up to 25,000 chew toys to shelters and rescues nationwide. The brand is also introducing a new tagline: “Trusted Chew Toys with Heart & Purpose Since 1955.”

The company will also release a special collection of limited-edition birthday chew toys starting in April featuring best-selling shapes, flavors and textures.

Through the end of the year, for every Nylabone product purchased, the company will donate an equal number of Nylabone toys to dogs in Best Friends Animal Society-affiliated shelters and rescues.

Best Friends operates lifesaving programs nationwide and runs the largest no-kill animal sanctuary in the U.S.

According to the group, 2.5 million dogs entered U.S. shelters in 2023, and 457,000 dogs were surrendered. A 2021 analysis revealed that the roughly 11% of dogs surrendered was due to either personality or minor behavior issues, such as destructive chewing. 

“By reducing stress and promoting calm behavior, our chew toys help these dogs put their best paw forward, increasing their chances for adoption,” says Kim Cassar, senior vice president of marketing at Nylabone, in a release.

Consumers can upload their receipt to a dedicated landing page, www.nylabonecares.com, for a chance to win prizes, including gift cards and a grand prize. Entries can also be submitted by mail. 

The brand, which is owned by T.F.H. Publications, a subsidiary of California-based Central Garden & Pet Company, gave away more than $1 million in pet chews and treats to animal welfare groups in 2024.