• by Fern Siegel , February 24, 2025

Day One Agency has been named the creative AOR for three of Groupe SEB USA’s cookware-appliance brands: All-Clad, Rowenta, and T-Fal.

D1A will help Groupe SEB connect with new audiences across earned, owned, paid and influencer channels. The agency’s remit will also include content and experiential work for the three brands.

The initial campaigns center on the Rowenta Steam Station and T-fal air fryer. First work is expected in Q2.

Josh Rosenberg, CEO, Day One Agency: “What excites us the most is the opportunity to bring fresh energy to Groupe SEB’s iconic brands, translating our expertise in the category into breakthrough brand thinking. By pairing social insight with brand storytelling, we’re unlocking new ways to connect these household names with the next generation of consumers.”

“In today’s fast-moving media landscape, we need a partner who not only understands the future of earned media, but knows how to make our brands part of the cultural conversation,” added Jennifer Lucas, director of sales and marketing communications, Groupe SEB.

The agency’s client work includes e.l.f., American Express, Nike and Chipolte.