• by Fern Siegel , March 10, 2025

Creative marketing company John McNeil Studio named Gerald Lewis as chief creative officer.

Previously the Bay Area's agency's group creative director, Lewis led client accounts such as Commvault, BMC, Palo Alto Networks and Google.

CEO John McNeil said Lewis “brings a rare combination of exceptional creativity and craft that is still what differentiates great marketing, especially in today’s increasingly automated, generic landscape.”

Past ad posts including working on IBM at Ogilvy and Microsoft at McCann Erikson. He also led global creative for Dove at One Unilever.

Lewis has won numerous awards, including Cannes Lions, Art Directors Club, D&AD, and Communication Arts Design & Advertising Annual.

“When I returned to JMS a few years ago, I had one clear mission: to build the best B2B agency in the world,” said Lewis. “Since then, we’ve deepened our strategic and creative partnerships, breaking down the traditional silos between strategy and creative. At JMS, these disciplines are inseparable — fueling smarter, more thoughtful work that’s delivering real results for our clients and earning industry recognition.”

Agency client work also includes Marin Health, Contentsquare and Smartsheet.