• by Teresa Buyikian , March 6, 2025

The brand that may be synonymous with the wearing of the green has already kicked off “40 Days of Guinness Giveaways,” which feature a different prize every day, such as a trip to the new Open Gate Brewery in London. Consumers can enter on the brand’s website.

Guinness is also hitting the road with events across the country in the lead-up to St. Pat’s. On Mar. 16, the brand will once again be the official sponsor of the annual Chicago River dyeing.

Popup Bagels collaborated with Guinness on "Stout Schmear," which will be available in all PopUp locations (Boston, Connecticut and New York) March 13 through 19 and for a limited time at Guinness Brewery Chicago.

Month-long celebrations with entertainment and local vendors will be held at Guinness Open Gate Brewery Chicago and Guinness Open Gate Brewery Baltimore.

Guinness will also take part in dozens of St. Patrick’s Day Parades across the county, including in New York City, Boston, Chicago, Savannah, and San Francisco. The brand is additionally a sponsor of the new Misneach Festival, a global music event set to honor Irish heritage,  held in two cities “central to the Irish diaspora and with thriving Irish culture":  Sydney, Australia on March 16 and Boston, on March 18-19, according to the festival website.

The “Guinness Lovely Day Project” starts  March 17,  with a national search for photos of “celebrations with Guinness” from consumers themselves, which then may later be used in a future campaign ad.

The project, named for the brand’s classic “It’s a Lovey Day for a Guinness” headline from many an advertisement, aims to capture “real stories of people coming together over pints,” per the  announcement this week.

The beer maker has partnered with digital camera company POV.Camera to enable consumers to easily post their photos online without the use of an app, by either scanning a public QR code on Guinness in-bar advertising or by visiting pov.camera/Guinness.

The brand is promoting the campaign efforts and events online on via its social media channels as well as utilizing in-bar advertising.

"Guinness is made by our brewers, but it's always been brought to life by the people who enjoy it," said Joyce He, vice president of Guinness, in the announcement. "We want to find and tell the real stories of the people behind the pints and highlight what a 'Lovely Day for a Guinness' really looks like."