Twitch -- the video streaming service popular with the gaming community -- celebrated “Legendary Women” for International Women’s Day.
The platform hosted a series of events, and introduced a new global emote (animated emoji) designed by digital creator Ami Sometimes – a member of the group’s Twitch Women’s Guild, among the groups launched in 2023 to “provide a safe space for our creator communities to learn, share, empower and grow together with the help of dedicated funding and branding from Twitch.”
The launch video introduces the new finger-snapping emote, and celebrates the streaming service’s “Together for Legendary Women” collection, highlighting women creators on the platform. It’s running across Twitch’s social channels on Instagram and Twitter.
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On March 7, the platform hosted a “Make-up: Set in Stone” make-up and special effects tutorial event with “Xtreme Makeup Athlete” MCroft07 to celebrate its “Legendary Women” globally. For International Women’s Day on March 8, Twitch partnered with Honda for an event on its Twitch Rivals esports platform featuring the Twitch Women’s Guild.
The Twitch Women's Guild is also returning for Women’s History Month for the second straight year to fundraise in support of 1,000 Dreams Fund (1DF), as a BroadcastHER Coalition member, to help the organization in its mission of advancing the career goals of women worldwide.. The fundraiser kicked off with 1DF’s annual “Streams For Dreams Twitch Charity Fundraiser” with BroadcastHER Coalition partners from March 7-9.
Women in esports earn less than 1% of prize money, with the top 400 highest-earning esports gamers almost exclusively men, according to an Esports Earnings study.
"Creators who get to go to TwitchCon through these grants have opportunities to connect with their communities, meet and learn from other creators, interact with Twitch Staff and make professional connections to help build their portfolio," AshSaidHi, Twitch Women's Guild co-leader, said in a statement. "Supporting women and marginalized genders is important!"