• by Ray Schultz , March 13, 2025

Ad-technology company The Trade Desk has named Vivek Kundra as chief operating officer, effective March 31.

Kundra will oversee global operations, with a focus on operational rigor throughout the company and driving business growth.

Prior to this, Kundra worked with such firms as Salesforce, Sprinklr and project44, and was the US government's first chief information officer, according to The Trade Desk.

"Over the last several years, The Trade Desk has experienced significant growth in revenue, personnel, and global reach," says Jeff Green, co-founder and CEO, The Trade Desk.

Green adds that "to fully realize our potential, it's essential to instill operational rigor across the enterprise.”