Pluto TV is happy with its numbers.
Last quarter, the streamer grew 16% in hours watched for Q4 year-over-year and 8% for the full year to 7.8 billion hours.
To capitalize on its success, Pluto TV announced a new brand
campaign “Feel the Free,” launching with new broadcast ad spots.
The campaign suggests there is something for every viewer: suspense, action, mystery or romance.
The first
two spots are "Fear is Free" and "Intrigue is Free."
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Creative was done in-house, with O Positive as the production company.
The campaign is
running across CTV, linear TV, digital, OOH, social media, audio, programmatic and XCO.
“Feel the Free” showcases Pluto's premium content, building on the “Couch
Potato” campaign launched last year during the Super Bowl.