• by Fern Siegel , March 21, 2025

Independent creative agency Mother promoted Jed Cohen to Chief Creative Officer for the Los Angeles office.

Cohen joined the agency in 2022 as executive creative director and defended the Sonic Drive-In business, as well as bring in new clients General Motors and Electronic Arts. He has won four of his last four pitches.

Before Mother, Cohen work as a creative director at TBWA\Media Arts Lab, where he created work for Apple. While there, his work was nominated for an Emmy. Prior to that, he was a creative director at 72andSunny, where he created award-winning work for Sonos, Call of Duty, Coors Light and ESPN’s Sportscenter@ Night.

“I’ve been here three years, but on a daily basis I’m reminded how fiercely the idea of independence runs through Mother. It doesn’t just mean we aren’t owned by a giant holding company. It means we’re free to create things we love that build our client’s brands — and build a culture that cares about creativity and our people in equal order. The only thing that matters to me is creating the agency I wish I’d always worked at, said Cohen.

The agency's upcoming work includes Postmates and Sonic. Next month, it moves to new, larger offices in Los Angeles’s West Adams neighborhood.

Agency clients also include Amica, BlackRock, The Wall Street Journal and General Mills.