Lempert Succeeds Dady As CEO At Dallas Agency TRG
- by Steve McClellan @mp_mcclellan, March 19, 2025
Dallas-based TRG has announced that CEO Glenn Dady is retiring after 39 years with the agency and six years in the CEO seat. The switch is effective March 31.
He will be succeeded by another longtime veteran of the agency, Pete Lempert. He joined in 1994 and has led accounts like Corona Beer, Nokia, Advance Auto Parts, Amstel Beer, Learjet, Mohawk Flooring, Charles Schwab and more.
The agency was founded in 1976 by Stan Richards who left in 2020 after making racist remarks during a creative meeting for then client Motel 6. The firm rebranded in 2022 from The Richards Group to TRG.
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