• by Joe Mandese  @mp_joemandese, March 20, 2025

Horizon Media continues to diversify into creative services, hiring former TikTok Global Creative Director Antonio Fragoso as creative director of its recently launched "One Horizon" unit.

Fragoso, who is known as a "TikTok first" creative, served at the social media platform until 2023, and previously held senior creative positions at Momentum Worldwide, McCann Worldgroup, 360i, Havas and other agencies.

"Antonio is that missing piece of the puzzle in my mind," One Horizon Managing Partner and Creative Chair Roberto Alcazar says, adding:" "He has developed the brand voice for objectively, one of the biggest brands in the world. He has a natural curiosity and innate entrepreneurial spirit that is a perfect fit for our culture; and last, but definitely not least, is his professor-level understanding of the currency of AI, which will help drive us into the future.”

Horizon launched "One Horizon" in December 2024 to offer an integrated, full-service approach to advertising.

It follows the 2019 launch of 305 Worldwide, Horizon's first endeavor into pure-play creative services.