• by Fern Siegel , March 25, 2025

Joan Studios, the content studio within the Joan agency, was named creative AOR for Red's, known for frozen burritos and breakfast sandwiches.

The account was awarded after a competitive pitch.

This is the brand's first partnership with an agency of record. It was founded 15 years ago by Mike Adair. He told Forbes the company focuses on “premium ingredients and ethical sourcing practices, which align with consumer preferences for natural and sustainable options.”

First work is expected in April.

The agency will lead Red’s social-first strategy and creative activations, as well as an influencer enthusiast program. Social-first activations called “Culture Drops” are designed to draw attention and create cultural currency to for Red's.

Cheri Anderson, Global Chief Production Officer of JOAN Studios, said: “Using our Play Pass model, we’re set to create fresh, social-first ideas that position Red’s as the leader in premium frozen food. This isn’t about standing out — it’s about redefining what the category can be.”

Angela Rassi, Chief Growth Officer of Red’s, added: “JOAN’s approach — turning brands into cultural forces — aligns perfectly with our mission to cook food better and relentlessly and innovatively raise the bar in frozen food. We’re not just here to stand out — we’re here to change the game.”

Red's was acquired by Bansk Group, a private investment firm, in 2023. Adair still leads the company.