• by Fern Siegel , March 28, 2025

BarkeyOKRP has won Frontier Airlines' agency of record assignment.

The account was awarded without a competitive review. Frontier has worked with a variety of agency partners in the past, but is moving toward a fully integrated AOR approach.

The agency is charged with positioning the low-cost airline as proving a modern, value-driven experience.

BarkleyOKRP will play a key role in shaping Frontier’s brand strategy, creative and design, leading media, social, CRM and analytics efforts.

New work is set for later this year.

“Now we’re taking the next step — pairing our signature affordability with a much better experience, offering people even more, like our new first-class seats and richly rewarding loyalty program,” said Bobby Schroeter, chief commercial officer, Frontier Airlines. 

“BarkleyOKRP stood out with their deep consumer insight, creative strength and proven ability to help brands transform. They’ll be a key partner in building trust and reshaping how people think about flying Frontier,” he added.

Since Barkley and OKRP merged, the agency has won integrated accounts with high-profile companies, such as Visit Florida, Suja Life and Applegate Farms.

Brand work includes Burger King, Corona Premier, Metro by T-Mobile and Planet Fitness.

Jeff King, CEO of BarkleyOKRP, said the agency would put “the scale, creativity and nimbleness of our Big Indie model” to work for the airline.

Frontier fly the U.S., Caribbean, Mexico and Latin America.