• by Danielle Oster , March 31, 2025

Verizon has found a new marketing lead for its Verizon Value family of brands.

The company hired Mary Sagripanti as vice president and CMO of Verizon Value, effective March 31. Safripanti will be tasked with leading marketing, brand, and demand generation efforts across Verizon Value’s brand portfolio – which includes StraightTalk, Total Wireless, TracFone, Visible, and Walmart Family Mobile.

Sagripanti joins Verizon from Amazon, where she led marketing for the company’s  multibillion-dollar Ring and Blink smart security brands as CMO.

Before that, she spent a year as global CMO for Weber Grills, where she played a big role in preparing the private-equity backed company for its IPO in just six months,

That job followed an earlier five-year stint at Amazon, which included two years leading global marketing and sales for Amazon Fire TV as global head of growth and consumer engagement.

Her career also includes extensive CPG experience, including over 15 years at Kraft, where she rose to a role as general manager for the Kraft Singles, Kraft Natural Cheese and Velveeta businesses.

In announcing the news, Verizon cited Sagripanti’s “reputation as a transformational marketing leader with a track record of driving bottom-line business results and brand momentum,” as well as her passion for “marketing to the value-focused consumer, which she has done with great success throughout her career.”

Sagripanti’s arrival follows the departure of former Verizon Value CMO Cheryl Gresham in February for Starbucks, where she was hired as senior vice president, North America marketing. Gresham had led marketing for Verizon Value since the company established the organization for its prepaid and value brands, after previously serving as CMO for the Visible Wireless brand.

During a January earnings call with investors, Verizon Consumer Group CEO Sowmyanarayan Sampath cited “really strong performance” from its Verizon Value business, adding, “I think our refreshed value brands, our value proposition, our relationship with Walmart, as well as expanded total wireless distribution, is working very well.”