Dallas-based advertising agency TRG has promoted Terence Reynolds to Chief Creative Officer, effective immediately. He’s been with the agency for 30 years, most recently as executive creative director and creative council member. He succeeds Sue Batterton, who left earlier this year for ad agency Archer.  

Reynolds’ appointment follows last month’s news that another longtime agency veteran, Pete Lempert, was promoted to CEO, succeeding Glenn Dady who retired after 39 years at the agency and six years in the CEO role.   

Reynolds has led creative teams for national and international brands like Alfa Romeo, Jeep, Charles Schwab, Flowers Foods, and Metro by T-Mobile.    

In addition to overseeing the agency’s creative output, Reynolds will also focus on attracting and nurturing diverse talent at the agency.   

“Terence has been a force throughout TRG, mentoring teams and pushing our craft to new heights,” said Lempert. “He’s always finding new ways to shape what’s next.”    

Reynolds’ work has been recognized by the Clios, Communication Arts, The One Show, the ADDYs, the New York Art Directors Show, and ADCOLOR. Earlier this month he was inducted into the American Advertising Federation Southwest Advertising Hall of Fame.   

Before joining TRG, Reynolds worked at GSD&M on the Southwest Airlines and Walmart accounts.