• by Fern Siegel , April 23, 2025

The U.S. Surgeon General reports that 41% of parents feel too stressed to function most days. "CoComelon," the animated series, wants to lend a hand.

Its first digital ad campaign —"CoComelon Can Help" — centers on how parents can use CoComelon songs for daily routines. ATTN did the 60-second creative spot for the client, which runs on Meta, IG, Tik Tok and YouTube.

The year-long effort focuses on three of the biggest challenges parents face: potty training, bedtime and mealtime.

CoComelon's popular songs include “Potty Training Song,”  “Yes Yes Bedtime Song”  and “Yes Yes Vegetables.”

"With this campaign, we’re making the hard parts of parenting feel just a little easier, meeting families where they are — on and off screen," said Katelynn Heil, head of brand marketing and franchise strategy, Moonbug Entertainment.

The company also formed the Melon Squad to support caregivers. Participating partners include nonprofits Hot Mess Express and Children’s Hospital Los Angeles, parent-owned organizations FIT4MOM and Mochas & Minis, and national family-friendly restaurants, such as Perkins and Huddle House.

In addition, CoComelon's new parent series MomChats and DadChats share honest takes on parenting. When things get really hard, contact 1-844-TOTLINE.