MSQ Sport + Entertainment has tapped Steph Lund to be CEO of its fledgling North America operation.   

The company, which announced its expansion to North America in March, is part of London-based agency group MSQ.  

Lund was previously NA CEO at competing agency M & C Saatchi Sports & Entertainment. And she’s the third senior level executive to jump from the agency to help build MSQ’s rival operation here—she'll now be reunited with former colleagues Paul Anastasiadis and Andrea Nirsimloo, who were announced as managing partners at the agency’s inception.   

MSQ Sport + Entertainment was founded by Steve Martin and Jamie Wynne-Morgan in the UK in June 2024. Both executives led M & C Saatchi S&E’s operation in the UK and worked with Lund there before departing for MSQ.  

Since launching earlier this year, MSQ Sport + Entertainment North America has begun work on several undisclosed clients and is recruiting to grow its team of specialists across creative strategy, social activation and creator marketing.    

Last year, MSQ North America acquired creative agency, SPCSHP (FKA Big Spaceship) and brought on McCann veteran Kate MacNevin as Global CEO of its B2B agency Stein IAS.