• by Teresa Buyikian , May 12, 2025

Gallo’s new Lucky One Vodka Lemonade is on a mission not just to promote the RTD cocktail, but to help rescue dogs become the lucky ones as well.

The makers of High Noon seltzer created the canned non-carbonated vodka lemonade, which has 100 calories, is gluten free and made with no added sugar, artificial flavors or high fructose corn syrup. The brand states the beverage was “created in collaboration with viral 'furfluencer' Miss Peaches,” who claims the title of “America's favorite pit bull,” due to her social media presence, which began after her rescue in 2024. The canine now has 1.5 million followers on Instagram and just over 900k on TikTok.

"Hard lemonade is having a moment -- and we saw an opportunity to bring something new to the table," said Brandon Lieb, vice president, Spirit of Gallo, in the announcement. "With vodka lemonade on the rise and malt-based options losing steam, Lucky One Lemonade is our answer; a premium, spirits-based RTD…. Partnering with Miss Peaches brings even more heart to the brand, letting consumers enjoy summer with purpose."

Miss Peaches isn’t just a pretty spokesdog. As a rescue herself, she (along with Lucky One)  have also launched the “Our Pack Gives Back" initiative, which will run through Sept. 1 with the goal of raising $1 million to help rescue animals. The brand (which has a Miss Peaches image on its can) has partnered with LifeLine Animal Project, where Miss Peaches was adopted, and Best Friends Animal Society, as recipients.

The brand is using Miss Peaches for online promotion via its Instagram seen here.

Miss Peaches was one of 26 dogs that was rescued from a previous home due to hoarding and neglect. She rose to popularity after being adopted by social media personality Dave Portnoy, who later donated $270k to the Animal Lifeline Project.

The new vodka and lemonade RTD is available in 4-packs in four flavors: Original, Peach, Blueberry and Raspberry, which sells for $10.99 at national retailers. The brand also has variety 8-packs for $19.99.