Someoddpilot was chose as the new creative
AOR for American Honey Whiskey, part of the Campari Group portfolio.
The win was awarded after a competitive review.
First work is expected in late summer, July-August.
The
Chicago-based agency will create a new brand identity and multi-year brand campaign for American Honey, which is a blend of Wild Turkey Kentucky bourbon and real honey, 71 proof. It was
crafted by Master Distiller Jimmy Russell.
Someoddpilot has been on a roll with AOR appointments. In 2024, it won Kettle & Fire, TravelPro,
Darn Tough, SKYY Vodka and the Chicago Fire soccer team.
Annika Welander, COO, Someoddpilot, called American Honey “a bold and expressive brand with huge potential. Together,
we’re excited to craft a future that captures its unique spirit and introduces American Honey to a new generation of whiskey drinkers.”
Campari acquired the Wild Turkey brand,
which includes American Honey, from Pernod Ricard in 2009.
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