• by Fern Siegel , May 15, 2025

Someoddpilot was chose as the new creative AOR for American Honey Whiskey, part of the Campari Group portfolio.

The win was awarded after a competitive review.

First work is expected in late summer, July-August.

The Chicago-based agency will create a new brand identity and multi-year brand campaign for American Honey, which is a blend of Wild Turkey Kentucky bourbon and real honey, 71 proof. It was crafted by Master Distiller Jimmy Russell.

Someoddpilot has been on a roll with AOR appointments. In 2024, it won Kettle & Fire, TravelPro, Darn Tough, SKYY Vodka and the Chicago Fire soccer team.

Annika Welander, COO, Someoddpilot, called American Honey “a bold and expressive brand with huge potential. Together, we’re excited to craft a future that captures its unique spirit and introduces American Honey to a new generation of whiskey drinkers.”

Campari acquired the Wild Turkey brand, which includes American Honey, from Pernod Ricard in 2009.