• by Fern Siegel , May 20, 2025

TDA Boulder, FatBoy Ice Cream's AOR, is launching the first ad campaign for the brand.

Titled “America’s #1 Ice Cream Sandwich,” the fully integrated campaign, the work comprises five spots: Baseball, Smart Speaker,  Engagement Ring,  Makeup  and  Dermatologist Skincare.

TDA Boulder CEO Russell Stokes told Marketing Daily: "That nostalgia was probably the most powerful insight shaping the campaign. People see the packaging and say, 'I grew up eating this.' There’s just this emotional connection to ice cream, more than in any category I’ve worked in. It’s joy in a bite. You can’t take yourself too seriously. The campaign taps into that. It’s funny and lighthearted. FatBoy knows what it is and isn’t."

The cross-platform effort is available on CTV (Disney/Hulu, YouTube), digital and print, including a People.com takeover for their 100 Reasons to Love America issue. It's also on social media (Meta) and added comedic influencer partnerships.

Owned by Casper’s Ice Cream and based in Richmond, Utah, the company's claim to be the thickest, creamiest most indulgent ice cream sandwich ever.

"FatBoy doesn’t apologize for being what it is: big, creamy and 100% real," said Jeremy Seibold, partner-creative director, TDA Boulder.