• by Fern Siegel , May 28, 2025

Amazon Ads wants marketers to imagine what's possible with new tools and vision.

Its latest campaign by Anomaly — "Make Media Magic" — highlights a full-funnel, tech-powered ad solutions that showcase Amazon's options for media planning.

The spot that anchors the campaign  features an experienced marketing pro who has seen it all. That is, until she discovers Amazon Ads — and its full-funnel approach takes flight.

The campaign currently runs across the U.S. and Canada on streaming TV, OLV, mobile, display and social media. On June 2, it will appear in the U.K., Germany, Italy, Brazil, Australia, Spain and France.

There work also includes 30-second and 15-second spots. All focus on three key features: third-party ad supply, trillions of audience signs and its full-funnel capabilities.

“Marketers working on the most well-known brands told us they’re hungry for something that feels new. With ‘Make Media Magic,’ we set out to prove that Amazon Ads isn’t just powerful, it’s creatively inspiring,” said Dan Shapiro, group creative director at Anomaly New York. “This campaign is about injecting that sense of magic into the work ... when you unlock the full canvas of Amazon’s advertising solutions.”

Anomaly's client work includes Dick's Sporting Goods, Budweiser, Johnnie Walker Black Label and Reese's Puffs.