• by Danielle Oster , Yesterday

Kids hear “no” from parents a lot, particularly during summer break.

According to a survey of 200 parents led by better-for-you frozen treat brand GoodPop, 94% of parents reported they say “no” daily. Fifty-three percent  responded they say it five or more times a day, and 60% said they say “no” more during the summer break from school.

So the brand launched a campaign making it easier for parents to say “no” less often and make it their “Summer of Yes.”

The campaign centers around a video created in partnership with production company Crybaby Kingdom. The spot features a fictional focus group of parents tired from the daily trials of repeatedly saying “no” to their kids’ endless requests. GoodPop positions the brand as an option parents can feel good about saying “yes” to, since the pops are free of artificial ingredients, dyes, and sweeteners.

The campaign also features a promotional giveaway in partnership with delivery app Gopuff. From May 27 through May 31, families in select cities across the country can receive a free GoodPop order delivered by Gopuff by visiting a dedicated campaign webpage.

There’s also a sweepstakes offering the chance to win a limited-time “Summer of Yes” Kit. The kit contains a package of GoodPop Electrolyte Freezer Pops, a "Popsicles for Breakfast" T-shirt, “Body Doodlers” by art supply company Ooly, natural dye-free sprinkles from Supernatural, instant “kid-safe coffee” from beverage brand Kiid Coffee, and a packet of googly eyes for some added lighthearted fun. Parents can enter for a chance to win a “Summer of Yes” through Goodpop’s Instagram

GoodPop is also partnering with Mother magazine  for an experiential campaign event bringing the “Summer of Yes” to its hometown of Austin, Texas. On June 14, the brand will host an event at Create! Studio featuring activities such as body painting.