Entertainment giant Paramount has shifted its global media account to Publicis Groupe, ending a two-decade relationship with WPP Media (FKA GroupM).   

Paramount spends an estimated $400 million on measured media annually, according to agency research firm COMvergence. About $240 million is earmarked for the U.S. 

Word of the shift was first reported by Hollywood trade publication Deadline. The publication said the move was made without a formal review and did not include domestic media buying for streaming service Paramount+, which has been handled by Horizon Media.  

The shift, seen as a cost saving move, comes as the company is trying to close its estimated $8 billion merger with Skydance Media.   

Publicis declined to comment and a WPP rep couldn’t be reached at deadline.