• by Danielle Oster , Yesterday

For the third consecutive year, the world’s largest LGBTQ media advocacy organization has partnered with one of the largest OOH media companies in the U.S. on a month-long Pride campaign that arrives amid escalating attacks on LGBTQ rights.

Outfront Media and GLAAD launched this year’s Pride Month campaign, entitled “One Story, One Future” this week, calling on the LGBTQ+ community, and allies, to stand united to promote the freedom and equality of LGBTQ+ people.

The campaign was inspired by the concept of “friction and flow,” or “growth that comes from moving through tension, protest, and community connection,” according to Outfront. The campaign will appear across Outfront’s network of digital billboards, transit displays, and street-level assets nationally throughout the month of June. “One Story. One Future” builds on the “Protect Our Pride” theme of last year’s campaign.

This year’s campaign will also include two Pride-focused takeovers showcasing a curated “Queer Art Now” series featuring the work of emerging LGBTQ+ artists. The series will run throughout the month on digital transit screens across New York’s MTA; San Francisco’s BART, Caltrain, and VTA; and Miami's Brightline (which is notable, given Florida’s status as one of the states with the harshest anti-trans laws).

In New York City, this will include a special edition of “Moments in Art” in collaboration with the Museum of Modern Art featuring an iconic Peter Hujar photograph, “Candy Darling on Her Deathbed." The photograph honors the legacy of groundbreaking transgender actress Candy Darling, who appeared in Andy Warhol's movies and and was also the inspiration for the classic Velvet Underground song “Candy Says,” written by Lou Reed.

"Pride has always been powered by storytellers — the creators and truth-tellers who dare to envision a more just world. Our stories only reinforce that LGBTQ people are in every American family and have the same American values of fairness and freedom to be who you are,” GLAAD President and CEO Sarah Kate Ellis said in a statement.  “This Pride Month, the most courageous act is showing up — loudly, visibly, and without apology — for the LGBTQ community and for the future we all deserve."

This year’s campaign follows a recently published GLAAD survey conducted by Ipsos examining consumer sentiment about corporate engagement in Pride Month and LGBTQ communities. The survey of over 1,000 American adults found that a sizable majority of Americans are supportive of such engagement. Seventy percent of respondents said knowing a brand or store offers Pride merchandise or collections has either no impact or a positive impact on their purchasing decisions, and 71% said brands and companies should be able to show support for the LGTBQ community during Pride Month.