• by Fern Siegel , Yesterday

Boyd Interactive has named Involved Media its media agency of record. The company's online casino gaming includes ResortsCasino.com and Stardust Online Casino.

“We are thrilled to be working with two of Boyd Interactive’s online brands in both the United States and Canadian markets to drive awareness to their entertaining online casino portals,” said Kristi Tropp, senior vice president-managing director, Involved Media USA.

“Our team is leaning in on a media strategy that will include video, audio and digital to maximize our reach to capture new players in this growing industry.”

Boyd Interactive is the online gaming division of Boyd Gaming, formed in part through the acquisition of Pala Interactive in 2022 and Resorts Digital in 2024.

Based in New York, Involved Media is part of a global network with locations in Toronto, Canada, Melbourne and Sydney, Australia, and Madrid, Spain. Its client roster includes Jackson Hewitt, Omaha Steaks, SharkNinja and Quicken.

Boyd Gaming reported revenues of more than $3.9 billion in 2024.