• by Fern Siegel , Yesterday

Atlanta agency Trade School says its new offering is the future of content marketing.

Mainspring, a union of talent and tech, revamps creative production to create efficient customization.

Part of the appeal is time.

Traditional production can be costly and slow. A criticism of AI tools is that they miss creative or key marketing goals, putting too much emphasis on speed rather than quality.

Mainspring wants to address those concerns and tailor platform assets in weeks, rather than months, while staying on-point strategically. The idea is to automate time-consuming work, keeping top creative as the focus.

“The launch of Mainspring AI is a powerful example of Trade School's ongoing commitment to innovation at the intersection of creativity and technology. We’re already seeing strong interest from clients eager to harness this human-plus-AI solution to deliver smarter, faster and more effective content at scale," Sarah Anderson, president, Trade School told Agency Daily.

In addition to creation at scale, Mainspring is also delivering measurement and performance-optimization. Once clients list their audiences, channels, products and positioning, Trade School produces a creative template for the brand to run on social, OLA and audio — within two weeks.