• by Ray Schultz , Columnist, 10 hours ago

Email senders and other marketers can personalize messaging content based on customer preferences and real-time data without managing every campaign by hand. 

Movable Ink has introduced new autonomous marketing capabilities based in part on Agentic Campaigns, and says they will lead to exponential lift in engagement and revenue while removing manual work. 

"Just like the digital transformation wave before it, the era of autonomous marketing will empower marketers to multiply their output while delivering the kind of experiences consumers actually care about," says Vivek Sharma, CEO and co-founder of Movable Ink. "It’s about working smarter, elevating the marketer to a more strategic role, setting the vision while AI handles the execution.

The new offering provides these benefits, Movable Ink claims: 

• Agentic Campaigns: Utilizing Da Vinci’s Agentic Campaigns, marketers can reduce their workflow to three steps: upload brand creative, add the guardrails, and set the objectives. 
• Insights Exports: New reporting capabilities will enable marketers to surface top-performing creative across campaigns and audiences. They can also export individual engagement behavior to CDPs or data warehouses. Movable Ink claims that this will elevate email analytics from routine reporting to a source of strategic insight.

Agentic AI uses AI decisioning models to determine the messaging, creative, subject line, and frequency for each individual, relieving marketers of labor-intensive tasks like segmentation, calendar management and A/B testing, Movable Ink says.