Brazilian footwear brand Havaianas has tapped Gut as its global AOR following a competitive pitch.

Gut's appointment will focus on key markets in Europe, the U.S. and Asia. The first global campaign is expected in the second-quarter of 2026.

The brand’s home market of Brazil and other select markets will remain supported by local agency partners.

“We were looking for an agency partner who understands our brand’s deep Brazilian roots and shares our ambition to make Havaianas a truly global icon," said Maria Fernanda, Havaianas Global Chief Marketing Officer. “We felt an instant chemistry with Gut — its collaborative spirit, diverse talent, and ability to blend global insights with local cultural relevance.”

Gut Madrid will lead the business, working closely with Gut Amsterdam. Gut Madrid Chief Creative Officer Ramiro Rodriguez Gamallo will lead all creative. Eva Rausch, Gut Europe managing director, will oversee the business.

Part of Globant, Gut's also has creative offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, New York and Singapore.

The flip-flop brand reports more than 252 million pairs are yearly in over 100 countries.

Gut's agency work includes Tim Hortons, Stella Artois, DoorDash and Heinz.