• by Tanya Gazdik , July 6, 2025

Despite its British heritage, Mini USA is celebrating the historic spirit of rebellion and independence this Fourth of July holiday.

The automaker put together a significantly colored display of Chili Red, Nanuq White and Blazing Blue Mini models on the campus of BMW of North America in Woodcliff Lake, New Jersey, of which Mini USA is a part.

This patriotic display also helps highlight BMW of North America’s celebration of its 50th milestone anniversary year in the United States.

As an iconic and uniquely British brand, life for Mini in the U.S. has been grand, with no lingering “hard feelings” regarding the brand’s British heritage, according to the automaker.

In fact, Mini sales are up over 29% for the second quarter, thanks in part to the all-new product portfolio that launched over the last 18 months, offering 11 model variants in four body styles, including gas and electric models.

The 2025 models on display in patriotic colors include the all-electric Mini Countryman SE ALL4 in Chili Red. Mini’s first tow-rated SUV. A Mini Cooper S 2-door in Nanuq White,  represents the vehicle inspired by Sir Alec Issigonis, a renowned British car designer, particularly known for the Mini. Finally, a Mini Cooper S Convertible in Blazing Blue is the latest model to launch in the portfolio. 

It may also be worth noting that the trio of red, white, and blue Minis not only represent the colors of Old Glory, but the same colors of the Union Jack, notes the automaker. 

Mini also celebrated the holiday with an Instagram post featuring animated fireworks that features the copy: "What do the Mini Countryman and fireworks have in common? Both make you say 'ooh' and 'ahhhhh.'"