Gen Z Drives MLB All-Star Buzz As Viewership Surges Midseason
- by Robert Williams , July 10, 2025
With Major League Baseball’s All-Star festivities set to kick off next week in Atlanta, fresh data from CivicScience suggests the league’s midseason momentum is holding strong, particularly among younger fans. Despite early-season concerns about waning engagement among 18- to 29-year-olds, Gen Z is now emerging as a key driver …
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