Patch.com, a hyperlocal news provider, has formed a
partnership with MGID, a global advertising platform, to boost monetization and audience development.
This will be done through content recommendations from
MGID’s advertiser network. MGID will also enables Patch.com to monitor and analyze content performance.
Patch.com now reaches over 25 million unique visitors per month. It hopes to
attract new, engaged readers and reduce its reliance on search and social platforms.
“This partnership not only opens up new revenue opportunities, but also helps diversify our
traffic,” says Will Figueroa, president of Patch.com.
MGID provides AI-powered native advertising solutions designed to drive performance.
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“With Patch.com, we are adding a hyperlocal news and information website to our own, expanding publisher network in the US,” says Sergii Denysenko, CEO of
MGID. “This partnership will empower Patch.com to significantly boost both user experience and monetization, drive tangible outcomes for their business.”
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