National pizza franchise Hungry Howie's has selected Gravity Global as its new AOR.

The agency won the three-year account agreement after a competitive review. Gravity will act as the lead agency for strategy, creative, social, content development and media planning and buying.

“We were looking for a full-service partner who could help Hungry Howie’s not only engage our loyal customers but also attract new audiences,” said Rob Elliot, executive vice president, marketing at Hungry Howie’s. “Gravity has a proven track record of doing just that for national consumer brands.” 

Integrated marketing efforts will run across digital, social, TV, radio, and print. Gravity is charged with sustaining collaboration between  Hungry Howie’s, its franchisees, and third-party marketing partners.  

First work is expected in the third quarter.

Scott Thaler, Chief Marketing Officer at Gravity Global, added: “By unifying Hungry Howie’s voice and targeting ... we will reinforce its presence as a leader in the pizza industry.”

The 50-year-old pizza company has more than 500 stores in 21 states.