• by Fern Siegel , Yesterday

Choice Hotels wants its customers to have a home away from home — whether they book due to work assignments, relocations life transitions or personal journeys. To underscore the options for extended stays, it’s launched a new campaign, “Stay in Your Rhythm.”

DixonCo is responsible for the creative, which highlights the various stay options: Everhome Suites, MainStay Suites, Suburban Studios and WoodSpring Suites.

There are more than 550 extended stay locations.

“The WoodSpring Way” spot talks about its offerings — in-room kitchens, guest laundry, fitness centers, and pet-friendly options — and friendly service.

The campaign will run into 2026 across various channels, including paid social media, ConnectedTV, digital display and online video.

Diana Dixon, Founder of DixonCo., told Agency Daily: “Whether life takes you on the road or throws you a curveball, Choice Hotels Extended Stay is there for you. Our campaign highlights how their thoughtful amenities help you stay in your groove—so you don’t miss a beat. Viewers see — and hear — their lives flowing uninterrupted.”

Noha Abdalla, Chief Marketing Officer, Choice Hotels, added: “These first of their kind campaigns reflect our extensive understanding of why people stay longer. That's why we take pride in our unique position to offer guests what matters most: consistency, comfort and connection.”