Financial terms were not disclosed.

MMB will retain its brand within CP, while utilizing the network’s services to aid larger clients. The MMB team will integrate across the CP network, much like previous acquisitions ZOO Digital and VRX Studios.

Steve Connelly, president, Connelly Partners, said: “The moves we are making and the talent we are bringing aboard are reflections of the commitment to relentless creativity and measurable accountability."

Fred Bertino, MMB president/co-founder, retains his post, reporting to Connelly. “MMB and Connelly Partners have been successful rivals for two decades,” said Bertino. “Now we’ll amplify that with deeper strategic and performance chops and global reach.”

On the staff front, David Register, a creative lead at MMB, joins CP as executive creative director. His campaign work includes Fidelity’s “Keep Doing What You Love,” featuring Paul McCartney, and Progressive’s “Flo.” He reports to Alyssa Toro, Chief Creative Officer. Jen Hansen is now director of analytics and Jimmy Murphy becomes deputy managing director, Dublin. Sam Moorhouse and Mikey Fleming join as co-creative directors.

CP is currently working with Pollock Clinics and Yale New Haven Health. CP reports its health business has increased 65% YoY, fueled by new business and organic growth. The agency has also done creative for Gorton's Seafood, Flair Airlines, Heineken's Birra Moretti and Liberty Bank.